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Company Unveils Smart Assistant That Takes Guesswork, Innacuracy Out Of Baking

June 3, 2014: 12:00 AM EST
Targeting the 30 million home bakers looking for reliable recipes at their fingertips, Drop is introducing a tablet and iPad-connected kitchen scale via a pre-order marketing campaign. The app features photographs of step-by-step recipes with tips, rescaling quantities and suggestions for ingredient substitutes. Instead of measuring materials using cups and spoons, ingredients are placed in a bowl on the interactive scale. The idea is that measuring by weight, instead of volume, is more accurate by eliminating variables that can ruin a recipe. “In my opinion,” says Drop’s team baker, “cups are for bra sizes.” The Drop scale/app baking assistant combo is expected to retail for $99 after the 20 percent pre-order discount expires.
"Drop Launches New Recipe Platform and Connected Kitchen Scale", News release, Drop, June 03, 2014, via Business Wire, © Drop
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