We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
ACCEPT Reject
Already have an account? Sign in.

 Remember Me | Forgot Your Password?
Home Manage Alerts Archive Archive About Us Register Now   Not a User? Join now

ConAgra CEO Shares Shopper Marketing Insights

May 25, 2009: 12:13 PM EST
ConAgra Foods executive vice president and chief marketing officer Joan Chow has revealed some of the secrets of her trade. Chow says that sales and marketing are completely aligned at ConAgra, with both departments seeing the need for a strong focus on shopper marketing. About three-quarters of the marketing team is out in the field with sales teams, linking shopper insights and category leadership, and working closely with shopper marketing itself, and in-store marketing. ConAgra refers to the process as Integrated Customer Marketing. Underpinning the effort is the focus on the company’s leadership values: authenticity, courage and vulnerability.
"ConAgra Culture", The Hub Magazine, May 25, 2009, © reveries.com
Domains
FOOD TRENDS
Advice & Policy
Trend Research & Commentary
Geographies
Worldwide
North America
United States of America
Categories
Companies, Organizations
Marketing & Advertising
Home | Privacy Policy | Terms and Conditions | Contact Us Copyright © 2000-2024 Business360 Inc. All Rights Reserved
Developed by Yuri Ingultsov Software Lab.