Consumers Are Ready To Use Advanced Technologies If Restaurants Make Them Available

Market researcher Technomic urges restaurant operators to pay close attention to the latest technology trends and figure out how to integrate them into their operations, because consumers are ready for them. Fifty-one percent of consumer panelists said it is important for restaurants to integrate technology into their ordering capabilities. Fifty-eight percent said they use e-mail and text messaging technologies related to ordering, coupons or special offers at least once a month. Wi-Fi access and LCD flat-screen TVs are used the most in restaurants to entertain diners. Though in the early stages of implementation, consumers are interested in tableside touchscreen devices ( for ordering and paying), as well as iPad/tablet menus and digital rewards tied to loyalty programs.