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Consumers Still Waiting For FDA Definitions Of “Natural” And “Healthy” Foods

August 3, 2016: 12:00 AM EST
Food shoppers want to buy “natural” and “healthy” foods,” but there is still no way of verifying what manufacturers claim on their labels. The FDA reportedly is redefining the term “healthy” due to new scientific findings – food science is evolving rapidly –  regarding ingredients like fats. And the agency is pondering what makes a “natural food.” It’s not an easy task. Any new definition of natural has to meet standards of common sense, as well as satisfy the general public, consumer advocacy groups, food manufacturers and retailers. Though lawsuits have made food companies more cautious about using the natural and healthy claims, the words still appear on many products. Without conclusive definitions from the FDA, it remains a “buyer beware” situation for shoppers.
Neal Ungerleider, "The Epic Fight Over How To Label "Natural" Foods", Fast Company, August 03, 2016, © Mansueto Ventures, LLC
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