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Data On New Food Product Claims Reveal Some Surprises

December 15, 2014: 12:00 AM EST
Mintel global data on new food products introduced over the last six years reveal some surprising trends. New products claiming to be kosher topped all categories going back to 2009. More than 26 percent of new foods introduced in 2009 claimed to be kosher, while nearly 41 percent claimed kosher in 2014. The next most frequent claim had to do with allergen-free: i.e., dairy-free, soy-free, etc. In 2009, 8.5 percent made some form of allergen-free claim, while 25 percent made the claim in 2014. Other claims that have increased over the years include: eco-friendly packaging, additive/preservative free, gluten-free, non-GMO, and lactose-free. Claims that have held steady over the same period: all natural, low-fat, low-sugar, high-protein, etc.
Elaine Watson, "Non-GMO, gluten-free, Kosher, vegan, all-natural… What can we learn from claims made on new products in the US in 2014?", NUTRAingredients-usa.com, December 15, 2014, © William Reed Business Media SAS
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