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Data Show Americans Love Eating Breakfast At Quick Service Restaurants

March 11, 2014: 12:00 AM EST
Americans are eating more of their breakfasts in restaurants, but increasingly avoiding them for lunch and dinner, according to data collected by NPD Group. This is the fourth year in a row that U.S. consumers have increased their breakfast restaurant visits, about four out of five of which occur at fast-food outlets. Breakfast visits increased three percent to 12.5 billion, though midscale/family restaurants saw a three percent decline. The upward trend will continue: overall restaurant breakfast visits are forecast to grow by seven percent over the next nine years, with fast-food traffic expected to rise nine percent.
"Breakfast Restaurant Visits Grow While Lunch and Dinner Visits Decline, Reports NPD", Report, NPD Group, March 11, 2014, © The NPD Group, Inc.
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