Days Seem Numbered For The Frozen Concentrated O.J. Market

Fresh (not-from-concentrate) orange juice overtook the frozen concentrate market more than 30 years ago. Americans still drink about 1.4 million gallons of frozen concentrate each month, but that’s 17.7 million gallons less than fresh juice. Rampant disease –  the incurable citrus greening bacteria – in orange groves and tricky weather conditions have contributed to a supply problem. But the biggest trend is the fact that Americans don’t sit down for breakfast very much anymore, and they seem to prefer exotic tropical smoothies and energy drinks over orange juice. The result? A disaster for growers, juice processors, and orange juice futures traders.