Dirty Words Used To Expand The Conversation About Organic Seed

Five agrichemical companies control most of the seeds that are used to grow our crops, according to the Clif Bar Family Foundation, which recently launched the Seed Matters initiative to tout the benefits of high-yielding organic seed as opposed to the nutrient-poor GMO seeds developed by industrial agriculture. The problem is, consumers aren’t really aware of the importance of the seeds used in farming. To rectify that, Seed Matters hired an ad agency to develop Mr. Seed, a foul-mouthed animated organic seed character, to get its point across. That point is that “public funding is at stake” and seed is rapidly becoming consolidated and privatized. There has to be a broader conversation – even if it’s laced with obscenities – about the future of seed.