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Do People Really Want “Healthy” Cakes? The Argument Rages On

May 31, 2012: 09:22 AM EST
A researcher at an Australian government-funded research institute says bakers and snack makers are not doing enough to reduce fat content in their products to make them healthier. But the baking industry says it’s not only not possible to cut fat any more, consumers really don’t want it. Companies could reduce salt, sugar and fat in their products by as much as 15 percent or 20 percent without consumers knowing the difference, the researchers says. But Industry experts argue that when products are substantially reduced in total fat “they are very different in taste to what consumers are looking for." And healthy cakes are “not what people expect – people don't buy into it."
Ben Cooper, "Fat reformulation - sat fats in baked goods", just-food global news, May 31, 2012, © just-food.com
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