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Doughnut Shops Can Be Created Easily – And Profitably – Within Other Food Establishments

October 25, 2012: 12:00 AM EST
A new trade magazine – Food Fanatics –  reports that retail doughnut shops are not only a hot trend, they also appear to be extremely profitable. One of the reasons is that new doughnut shops are created within other businesses. That tactic dramatically reduces the cost of opening a new business, according to writer Carly Fisher. Also working in their favor: doughnuts are a fairly cheap-to-produce treat, even when the best ingredients are used. But which marketing strategy is the most profitable, Fisher asks: Bake and stay open all day? Or stay open only a few hours, till the supply runs out? No answers to that one yet. Fisher acknowledges that exact figures on costs and profits are not available.
Anthony Todd, "Doughnuts. There's A Great Future In Doughnuts", Chicagoist, October 25, 2012, © Gothamist LLC
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