Dunkin’ Donuts Parent Company To Replace Synthetic With Natural Colorings

As part of an ongoing plan to offer cleaner menu labels, the parent company of Dunkin’ Donuts and Baskin-Robbins said it will replace artificial colorings in its foods with naturally-sourced colorings by the end of 2018. Dunkin' Brands Group said its doughnuts unit will remove synthetic colors from donut icings, fillings, toppings, frozen beverages, baked goods, breakfast sandwiches and coffee flavorings. Likewise, Baskin-Robbins will remove synthetic colors from all ice cream, syrups, sauces, sprinkles and beverages. In 2014, Dunkin' Brands revamped its new product development process to focus on reformulating products to simplify ingredient labels, and reduce sodium and sugar content without sacrificing flavor.