Eastern Europe Will Show Greatest Growth In Dietary Supplement Sales

The European dietary supplement market will grow 9.5 percent in the next five years to €7.9 billion ($8.8 billion) in market value, according to Euromonitor. Italy, Russia, and Germany remain the biggest consumers of dietary supplements, though Germany’s position is slipping. Eastern European countries – especially Romania, Turkey, Bosnia-Herzegovina, Russia, and Macedonia -- will be the fastest growing marketplaces to 2020. Top selling brands in Western Europe include Abtei (Perrigo), Linex (GSK), Enterogermina Sanofi), and Aboca. Among the top brands in Eastern Europe are Magne B6 (Sanofi), Herbalife, Nutrilite (Amway), and Bifiform (Pfizer).