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Edelman Report Discusses Major Global Food, Beverage Trends

September 5, 2019: 12:00 AM EST
Global PR firm Edelman’s new food and beverage industry report highlights this year’s major trends. Demand for customization or foods and beverages, for example, has steadily increased over the past decade, but companies will need to protect consumer data used to develop personalized products. Companies are turning to “superpowders” to deliver health benefits. The powders are made from functional ingredients like ancient herbs, roots, and plants that contain collagen, adaptogens, ashwagandha, and turmeric. Companies are also developing FODMAP-friendly products that do not trigger uncomfortable digestive symptoms in susceptible people, especially those with irritable bowel syndrome (IBS). Other key trends include: a rise in global tea consumption and the emergence of new tea flavors; the advent of a “sixth taste concept” (beyond sweet, salty, bitter, sour, and umami) called kokumi; and consumer demand for curtailed use of plastic, and increased attention to water usage and upcycling of food waste. [Image Credit: © Marijana from Pixabay]
Stephen Daniells , "Personalized nutrition, tea flavors, and kokumi: Edelman predicts global food trends", Food Navigator, September 05, 2019, © William Reed Business Media Ltd
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