Entrepreneur Launches “Unreal” Candies That Promise Real Nutrition

A Boston entrepreneur is on a mission to “unjunk” the confectionery world. His latest start-up – Michael Bronner also founded uPromise and Digitas – is called Unreal Brands and its product line features healthier alternatives to popular candies. The candies replace corn syrup, partially hydrogenated oils and other dubious materials with vegetable dyes, pure cane sugar and other natural ingredients. They also contain more fiber and protein. The Boston Herald reports that CVS is beginning to stock its stores with Unreal candies. BJ's Wholesale Clubs, Target and other chains are expected to follow soon.