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Entrepreneur Sees Crickets As The Next Culinary Sensation

August 2, 2014: 12:00 AM EST
The entrepreneur who founded Bitty Foods, a company focused on using crickets as ingredients in baked goods, believes she’s on the leading edge of an emerging culinary sensation bigger than quinoa. She first tasted – and liked – cooked mealworms and crickets on trips to Southeast Asia and Mexico. Back home she did some experimenting and eventually launched her current business. Roasted mealworms have a nutty flavor, and could appeal to people following the Paleo diet, says Megan Miller, but they have one major drawback: they trigger Americans’ gag reflex. Crickets, however, evoke memories of  “pleasant summer nights and crickets chirping”.
Claire Martin, "Jiminy Cricket! Bugs Could Be Next Food Craze", The New York Times, August 02, 2014, © The New York Times Company
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