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Entrepreneurs Hope To Profit From Innovative Alternative Protein Sources

August 13, 2013: 12:00 AM EST
A growing number of food entrepreneurs are looking to eliminate the middleman of protein production – namely, animals such as beef cattle and chickens. Their focus, as described to a gathering of venture capitalists and others interested in alternative sources of protein, is production of high-protein foods directly from plants and insects. Key benefits would be a vast reduction in water usage and greenhouse gas emissions associated with raising beef cattle. Among the start-ups: Beyond Meat, which makes a meat substitute from soybeans, peas, and carrot fiber; Hampton Creek, maker of a pea-, sorghum-, and canola-based egg substitute; and Exo, whose protein bar mix combines dates, almond butter, and coconut with flour made from crickets that have been roasted and milled.
Wade Roush, "Proteins of Tomorrow? Soy, Peas, Crickets, and Mealworms", Xconomy, August 13, 2013, © Xconomy, Inc
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