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Europe’s Baby Food Makers Are Tuned Into The Market’s Evolving Preferences

April 26, 2017: 12:00 AM EST
Because European parents of young children – babies and toddlers – are eager to feed their kids without fuss, the baby food they choose, and try themselves, has to taste good. Two-thirds of parents in Italy, Spain and Poland regularly taste baby food before feeding it to their kids, according to Mintel. A growing number of parents also make sure the products they buy are free of additives, preservatives, and excessive sugar. Manufacturers of baby foods marketed in Europe are in tune with their customers: more than half of new products (excluding milk and formula) launched in Europe last year claimed no additives or preservatives; 45 percent claimed no, low, or reduced sugar. That’s up from about 32 percent a year before. [Image Credit: © Plum Organics ]
Caroline Roux, "Baby Food Needs To Be Palatable For Parents Too", News release, Mintel, April 26, 2017, © Mintel Group Ltd.
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