We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Fancy Food Show Trend Review: The Rise Of Convenience

July 25, 2013: 12:00 AM EST
In this review of the Fancy Food Show, in New York June 30 - July 2, 2013, we look at the rise of convenience. Previously we looked at the rise of ancient grains and growing interested in sprouted grains.
New products, supporting literature and also rep comments at the show provided a lot of information as well as examples of manifestations of established trends, ranging from the rise of novel flavors, the push to healthier eating, artisanal production and more. A common theme is the ongoing demand for enhanced convenience. Here is a small selection of examples:
In May, Mediterranean Snacks launched a mini-meal line, tapaz2go, which combines their protein-rich Lentil Crackers with hummus. The individual package size is 3.6 oz. at a suggested retail price of $2.99 - $3.49, with shelf life of 300 days.  The mini-meals come in three flavors, Classic Hummus, Red Pepper Hummus and Roasted Garlic Hummus.
Vincent P. James, founder and CEO of The Mediterranean Snack Food Company said: ‘We are very excited about our tapaz2go innovation. There is significant research showing that protein in snacking is becoming more desirable, and tapaz2go provides a snack alternative that satisfies both the appetite and the demand for a nutritious, protein-rich mini meal. We are confident this line, which leverages culinary trends of legumes, tapas, and hummus, will be very well-received by a wide range of consumers.’
Dr. McDougall’s Right Foods continues to launch convenience foods that play to health-conscious consumers. Its most recent addition was its line of Asian Entrées – ‘platefuls of delicious Asian favorites like Pad Thai, Teriyaki, or Kung Pao Noodles or Indian Masala Lentil Rice Pilaf.’ The products are easy to prepare – just add water and microwave.  They are priced at $11.94 for a case of 6 (1.9 oz cup).
The company’s other recent products play to similar themes. Its Organic Cereal Big Cups are based on organic oatmeal and come in a range of flavors, including Hemp Peach Oatmeal Made With Organic Whole Grain Oats:
‘Indulge yourself with fresh summer peaches and organic oats every day. We've combined sun-sweetened peaches and nutritionally powerful, non-narcotic hemp seeds to create a taste that will have you craving more. This creamy, high-fiber breakfast also gives you a hefty dose of protein, Omega-3, and Omega-6 essential fatty acids for a nutritious start to your day. And it's all in a package that lets you customize the sweetness and sodium levels the way you like them.’
In a nice touch, the products contain brown sugar in a separate sachet so you can choose your sweetness. Its oatmeal cereals are priced online at $14.94 for case of 6 (3.0 oz cup).
It also has a range of four Quinoa Salad Cups with interesting flavors such as Curry Almond Brown & Wild Rice Salad:
Aromatic curry, sweet raisins, and crunchy almonds combine with a medley of brown and wild rice to make a delicious healthy snack or meal. Like all Dr. McDougall's Right Foods, this vegan cup meal contains no saturated fat or cholesterol.’
Priced online at $14.94 for a case of 6 (2.6 oz cup), they run with the claim ‘We’ve done the chopping and measuring for you.’
The Right Foods website claims that Dr. John McDougall is one of the‘founding fathers of natural wellness.  A best selling author and board-certified internist he has been writing and speaking about the effects of nutrition on health for over 30 years. ‘
The company states that Dr. McDougall’s Right Foods is the nation’s leading natural meal cup brand.
A nice idea, but perhaps one that assumes consumers are lazier than they are comes from LifeIce, ‘the first: All Natural, Freeze & Eat, Bite-Sized Ices’.
Essentially, LifeIce is a prepared pack of ready to freeze cubes. They offer four flavors, Berry Bite, Chocolate Crisp, Citrus Chomp and Green Grind. All at $6.99 online for 4 FL OZ, 2 trays totaling 48 cubettes.
LifeIce claims some health benefits. For instance, for its Berry Bite, it says:
‘Adding to the LifeIce power base of coconut water and agave, Berry Bite is jam packed with blueberries, blackberries, black currant and even the exotic Asian Superfruit, Yumberry. It’s a healthy frozen treat that nourishes and delights.’
LifeIce has a nice idea but there are few barriers to entry. They claim that ‘After two years of research and development, the ‘cubette’ was born’, but it’s hard to see how they can build a robust franchise on this.
With its ready-to-eat meals, GoPicnic is hoping to tap demand for convenience. GoPicnic first launched in November 2006 as a shelf-stable meal box solution to the costly fresh food service, available for purchase onboard major U.S. airlines. In January 2011, GoPicnic introduced eight new ready-to-eat boxed lunches for the retail market, which are available at nationwide grocery, specialty, and mass merchandise stores, as well as online.
The boxed lunches were featured at the show and may find traction. They certainly have some flavorful options (‘Gold Star Edamame Kale Dip & Plantain Chips’, anyone?), and are gluten-free, but the packaging looks tired and cluttered and on opening the package you’re greeted with an apparently random selection of five individually-wrapped food items. Kraft’s Lunchables, launched in 1988, dominate kids to-go lunches and it’s not clear who GoPicnic is targeting; the packaging would have little attraction to kids but the offering is too cluttered to appeal to adults. 
Business360 staff, "Fancy Food Show Review by Business360", Business360, July 25, 2013
New Products
North America
United States of America
Innovation & New Ideas
Market News
Products & Brands
Developed by Yuri Ingultsov Software Lab.