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Fancy Food Show Trend Spotter: Sprouted Grains

July 25, 2013: 12:00 AM EST
As part of our review of the Fancy Food Show, in New York June 30 - July 2, 2013, we looked at the rise of ancient grains. A related trend is the use of sprouted grains, grains that have started the germination process. 
Sprouted grains – sprouts –are said to be rich in digestible energy, bioavailable vitamins, minerals, amino acids, proteins, and phytochemicals. In both the US and Europe there has been a series of outbreaks, so called "sproutbreaks,” associated with sprouts that have harmful bacteria, including salmonella and toxic forms of Escherichia coli. Guidelines and legislation have been introduced to address possible health issues but concerns remain.
At the show we noticed a couple of products touting sprouted grains:

With the header ‘Simply Sprouted,’ Way Better Snacks has a range of crackers, tortilla chips and pita chips that contain sprouted grains. Reps claim they are in the process of getting national distribution in the US and looking to expand to Europe (UK first) but shelf-life (they claim ~five months) is an issue.
Way Better Snacks is a division of Live Better Brands, Inc. and is a privately held company.
Emmy’s Organic is a young (~2008) NY-based company that ‘use the finest non-GMO ingredients in everything we make & biodegradable, earth-friendly resources for our packaging’. It has two products that use sprouted grains:
‘Our newest version of our amazing sprouted sunflower seeds! Crunchy, sweet and spicy, these are the perfect snack on the go, as a salad or soup topper. Soaked and sprouted sunflower seeds bursting with enzymes combined with the powers of organic raw coconut aminos, organic curry powder and himalayan salt. Topped with a little sweetness from our raw agave nectar. We use 100% organic sunflower seeds that are sprouted and dehydrated below 115 degrees to maintain the nutritional integrity & enzymatic properties naturally found in the food. Get spicy!’
‘Crunchy, delicious & flavorful! Our raw-coconut-aminos-seasoned sprouted sunflower seeds are the perfect snack for individuals on-the-go or try them as a salad topper. We use 100% organic raw coconut aminos, pure himalayan crystal salt & 100% organic raw sunflower seeds that are soaked, sprouted and dehydrated below 115 degrees to maintain the nutritional integrity & enzymatic properties naturally found in the food. You will love them!’
Also, it has a Sprouted Supercharged Cereal that was featured at the show but isn't mentioned on its website. It is launching this fall.
Business360 staff, "Business360 Comments", Business360, July 25, 2013
New Products
Cereals & Bakery
Whole Grains
North America
United States of America
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