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Fast Casual, Fine Dining Establishments Experience Rise In Traffic In 2Q

September 17, 2013: 12:00 AM EST
Though visits to restaurants in the U.S. rose by only one percent in 2Q 2013, spending went up three percent, according to NPD Group. The increase in spending at restaurants was mainly due to higher meal prices. Visits to quick service restaurants (QSR), which represent 78 percent of industry traffic, were up one percent. Traffic to fast casual restaurants, a subset of the quick service segment, increased by eight percent. After several quarters of declines, traffic at casual dining facilities held steady in the quarter, while midscale/family dining restaurant traffic dropped two percent compared to the same period last year. By contrast, visits to fine dining/upscale hotel restaurants – about one percent of total industry traffic – was up six percent.
"U.S. Restaurant Traffic Increases Modestly and Average Check Growth Drives Spending Gains in Q2, Reports NPD", News release, The NPD Group, September 17, 2013, © The NPD Group, Inc.
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