Florida Grocery Chain Goes Full Tilt Into Online Cake Ordering

Florida-based Publix Super Markets is now offering cakes on their Web site that can be picked up at any of their 1,103 stores in six states. The company does not offer wedding cakes as part of the service, because of their intricacy. But customers can order “decadent dessert cakes" or "special-edition cakes" online. Industry analysts say the idea of ordering online has been tried and abandoned a couple of times by Publix and other grocers for logistical reasons. But now retail chains are feeling competitive pressure to provide online ordering convenience as Internet retailers like Amazon.com tiptoe into food ordering and delivery.