Food Companies Boosting Protein Content To Keep Up With Growing Demand

Food companies sat up and took notice when sales of protein-rich Greek yogurt soared. Health-conscious consumers apparently want more protein in their diets, and the food industry is eagerly working to meet the demand. A new version of Cheerios, for example, boasts seven grams of protein – 11 “with milk” – compared to only three grams in original Cheerios. Other new products like pretzels, pasta and pancakes also boast higher levels of protein. Eating sufficient protein daily is important for health, because it helps maintain muscle mass that in turn helps burn calories. But some nutritionists say protein intake is not a one-size-fits-all proposition. Too much can adversely affect bones and kidneys.