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Food Industry Analyst Is Bullish On Baking

September 26, 2014: 12:00 AM EST
An analyst with a food and agribusiness research service says that, despite some major challenges, the baking industry “has a bright future”. Nicholas Fereday of Rabobank acknowledges the sluggish demand that led to underperforming retail baked goods sales, up only two percent a year since 2001. Bucking that trend, however, is the $28 billion cakes and pastries sector, which has grown 4.1 percent in the last three years. (The $22 billion bread market has grown only 1.1 percent during the same period.) Fereday predicts further industry consolidation in baking, but also some positive trends: an interest in more diverse ingredients, including ancient grains and whole wheat flours, thanks to gluten-free popularity; the potential for artisan bread; the growth of unpackaged baked foods and the “rise of industrial-artisanal production”.
Josh Sosland, "Rabobank sees bright future for baking after years of struggle", BakingBusiness.com, September 26, 2014, © Sosland Publishing Co.
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