Food Manufacturers Need To Capitalize On The Protein Trend

Ingredient and food manufacturers have managed to turn the demand for protein in the U.K. into a long-term, sustainable trend. Market researcher Canadean finds that half of British consumers understand the importance of protein in their diet; 16 percent have increased purchases of foods rich in protein. Eight percent use protein supplements, but 68 percent of these would substitute protein shakes for alternative sources like protein-fortified foods and drinks. A Canadean analyst says the challenge for food manufacturers now is to turn the newly available protein ingredients into “convenient and tasty protein enriched food and drinks.”