Food Marketers Targeting The Younger Generations Should Think “Health”

A Nielsen global survey finds that the younger (under 20) generation – dubbed “Z” – is willing to put their money where their mouth is when it comes to healthful eating. Forty-one percent said they would pay a premium for healthful foods, compared to 32 percent of Millennials (ages 21 to 34) and 21 percent of Boomers (51 to 69). The message to food manufacturers is clear: think healthy, according to a Nielsen exec. "Companies that have a clear health orientation to their products will benefit most," says James Russo, who led the study.