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Food Trend Spotter: Kitchens of Africa – Bringing African Flavors To America

July 16, 2013: 12:00 AM EST
At the Fancy Food Show in New York earlier this month that we attended we looked at range of emerging themes, one of which was the rise of novel flavors. Suppliers continue to experiment with more exotic and more vibrant tastes – often spicier and hotter (especially with Mexican and southern flavors) but also with growing acceptance of ethnic influences from farther afield, notably Indian and Thai flavors.
One new departure is Kitchens of Africa, established in 2012, which appeared at the show. The company is based in Raleigh, North Carolina, but its ‘roots extend all the way to The Gambia, a tiny country in the western part of Africa.’The company aims to develop ‘a line of flavorful African-inspired convenience foods’ and currently has two sauces, Maffé and Yassa. 
Maffé is a peanut simmer sauce that is ‘slightly sweet, spicy and tangy’ – Kitche
ns of Africa’s website claims the sauce ‘might remind you of Thai food, 
but in a more 

delicious way’. Yassa is an onion simmer sauce that ‘captures the tropical flav
ors of Africa with big, bright citrus notes’. Both sauces are available online at $14 for two 12oz jars.
Kitchens of Africa also offers an African jerk paste (marinade) that has ‘many exotic spices to capture the essence and complexity of true African-style Jerk.’ The paste comes in three levels of spiciness: mild, spicy and fiery. The price of the paste is not provided at the company’s site.
Comments about the company and its products are available at its Facebook page.
Business360 staff, "Fancy Food Show Review", Business360 Comments, July 16, 2013
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