We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

French Love Affair With The Baguette Is Getting Stale

July 30, 2013: 12:00 AM EST
It seems that a staple of French civilization –  the baguette – is in trouble. The French are eating much less of the long, thin loaves of bread: only half a baguette a day per person, compared to a whole loaf four decades ago and more than three in 1900. Though 10 billion baguettes are still sold annually in France, the staple is relinquishing popularity to breakfast cereals, pasta and rice. The decline in baguette eating has driven the French bakers’ and millers’ lobby to launch a nationwide ad campaign, reminding people to bring home the baguettes. The slogan ''Coucou, tu as pris le pain?'' (''Hi there, have you picked up the bread?'') appears on billboards and bread bags in 130 cities around the country.
Elaine Sciolino, "A French Dining Staple Is Losing Its Place at the Table", The New York Times, July 30, 2013, © The New York Times Company
New Ways of Eating
Cereals & Bakery
Market News
Products & Brands
Developed by Yuri Ingultsov Software Lab.