We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Freshly-Made Pies And Cakes Pique America’s Taste Buds

July 1, 2014: 12:00 AM EST
Retail sales of prepared cakes and pies in the U.S. are on the rise – up 24 percent over the last five years to $11.2 billion – but that robust trend does not include frozen varieties. Frozen and refrigerated cake and pie sales dropped 2.4 percent in the same period, the only segment to do so, according to Mintel. The bigger trend is America’s love affair with pies and cakes, especially freshly-made ones, which are increasingly viewed as indulgent between-meals snacks. Leading the retail sales segment are in-store baked cakes and pies (52 percent), followed by shelf-stable cupcakes and brownies (23 percent). “The snacking mindset has permeated the dessert segment,” a Mintel analyst says, as long as the snacks are fresh and made with high-quality ingredients.
"Bye bye frozen American pie: Frozen pies and cakes decline", Report, Mintel, July 01, 2014, © Mintel Group Ltd.
Advice & Policy
New Ways of Eating
Cereals & Bakery
Trend Research & Commentary
North America
United States of America
Comment & Opinion
Market News
Developed by Yuri Ingultsov Software Lab.