We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Frozen Food Makers Hope To Change The Public Image Of Their Products

April 19, 2013: 12:00 AM EST
Frozen food manufacturers worried about consumer perceptions of fresh foods versus frozen want to set the record straight about their products. So several big companies – General Mills, Heinz, ConAgra, etc. – have banded together into the Frozen Food Roundtable to get their message about the benefits of frozen foods out to the public “in a comprehensive fashion”. They have allocated $50 million to hire two ad agencies to change how consumers think about frozen foods “by promoting positive messaging”. Frozen vegetables don’t seem to be in that much trouble, sales-wise. Revenues last year were $5.7 billion, up about one percent. Frozen fruit sales totaled $422 million, up 8 percent. Frozen entrees haven’t fared as well, as consumers continue to worry about nutrition.
Nancy Shute, "Frozen Food Gets Ready For Its Image Upgrade", Report, NPR, April 19, 2013, © NPR
Bodily Needs
New Ways of Eating
Fruit, Vegetables & Nuts
North America
United States of America
Companies, Organizations
Market News
Products & Brands
Developed by Yuri Ingultsov Software Lab.