Fruit Flavors Dominate New Yogurt Product Launches Globally

Research from Innova Market Insights finds a global trend toward fruit flavored yogurt, from more traditional strawberry and peach to more unusual flavors such as papaya, damson and coconut. Two-thirds of global yogurt product launches in the 12 months ending in March 2013 featured fruit flavors. New fruit flavored yogurt introductions accounted for 75 percent of the U.S. total and 70 percent of the total in Latin America. According to Innova, the development of new flavors for yogurt is driven by the need for differentiation, especially toward more upmarket and complex options, for example products with several ingredients or formulations from other sectors, such as desserts, bakery and confectionery.