Fruit Juice-Sweetened Carbonated Drinks Doing Well For Several Reasons

Consumption of ready-to-drink fruit juices has been declining in developed countries but, paradoxically, the use of fruit juice as a sweetener in sparkling waters and sodas is on the rise.  According to Euromonitor, fruit juice-sweetened carbonated drinks offer several advantages. They are lower in calories, so they can win back, or lure new, customers – especially older ones – by offering unfamiliar flavors that are “drier”. Using juices as sweeteners allows marketers to claim that the sugar is not added but naturally occurring. Lastly, fruit-flavored carbonates take advantage of the rise of the “cocktail culture” and growing interest in alcoholic mixed drinks.