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Fruit Juice-Sweetened Carbonated Drinks Doing Well For Several Reasons

September 7, 2014: 12:00 AM EST
Consumption of ready-to-drink fruit juices has been declining in developed countries but, paradoxically, the use of fruit juice as a sweetener in sparkling waters and sodas is on the rise.  According to Euromonitor, fruit juice-sweetened carbonated drinks offer several advantages. They are lower in calories, so they can win back, or lure new, customers – especially older ones – by offering unfamiliar flavors that are “drier”. Using juices as sweeteners allows marketers to claim that the sugar is not added but naturally occurring. Lastly, fruit-flavored carbonates take advantage of the rise of the “cocktail culture” and growing interest in alcoholic mixed drinks.
Howard Telford, "Premium Fruit Flavours Boost European Carbonates", Euromonitor International, September 07, 2014, © Euromonitor International
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