Frutarom, On Buying Binge, Acquires Vietnamese Flavors Company

Israeli flavors and fragrances firm Frutarom has completed another Asian acquisition with the purchase of 60 percent of the Vietnam's Western Flavors Fragrances Production (WFF) for $1.3 million. Fourteen-year-old WFF’s sales volume in the 12 months prior to February 2017 totaled about $1.5 million. WFF has 44 employees and focuses on marketing sweet flavors in the dairy, beverages, confectionery and baked goods markets. Frutarom’s strategy is to expand in Asia through acquisitions. The company recently bought Indian flavors company Sonarome and the Chinese taste solutions company Inventive. Last year, it opened a modern flavors plant, including an advanced R&D laboratory, in Shanghai, China. Frutarom sells more than 60,000 products to more than 27,000 customers in 150 countries.