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General Mills To Double Organic Acreage By 2019

March 9, 2016: 12:00 AM EST
General Mills says it is doubling farm acreage devoted to organic agriculture to 250,000 acres by 2019, when it expects sales of its organic and natural products will reach $1 billion. The company has increased organic acreage by 120 percent since 2009, making it one of the top five organic ingredient purchasers in North America. It has also been on a buying spree since 2000, acquiring natural and organic brands that totaled $675 million dollars in sales last year. Brands include Cascadian Farm, Muir Glen, LÄRABAR, Liberté, Mountain High, Food Should Taste Good, Immaculate Baking, and Annie’s.
"General Mills to double organic acreage sourcing to meet growing demand for natural and organic foods", News release, General Mills, March 09, 2016, © General Mills Inc.
Simpler Food
Natural & Organic
North America
United States of America
Companies, Organizations
Press Release
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