We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Gluten-Free Market Is Booming, For No Good Reason

October 14, 2016: 12:00 AM EST
U.S. sales of gluten-free foods hit $1.57 billion, in 2015, an increase of 11 percent from 2014. That’s a slower increase than the 81 percent in 2013, but still beats overall grocery sales growth of three percent. The explosion of gluten-free products is a “blessing” for celiac disease sufferers. The odd fact, however, is that only one percent of the U.S. population actually suffers from gluten intolerance. Surveys have found that the rest buy gluten-free foods because they believe they are “generally healthier” or will help them lose weight. About 25 percent of consumers think "gluten-free is good for everyone." Health professionals, however, say this is a misconception, and that those without a diagnosis of gluten intolerance don't need to avoid gluten.
Deena Shanker, "You Can Eat Gluten Again, America", Bloomberg, October 14, 2016, © Bloomberg L.P.
Domains
FOOD TRENDS
Advice & Policy
Bodily Needs
Ingredients
Marketplace
New Formats
New Ways of Eating
Consumers
Diets
Cereals & Bakery
Proteins, non-dairy
Trend Research & Commentary
Geographies
Worldwide
North America
United States of America
Categories
Consumers
Other
Trends
Developed by Yuri Ingultsov Software Lab.