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Gourmet Food Trucks Gather Steam In Mobile Foodservice Niche

December 13, 2012: 12:00 AM EST
NPD Group blogger Bob O’Brien discusses the burgeoning trend of high-end or gourmet food trucks. Experts guess there are as many as four thousand of these vehicles in the U.S., a relatively small subset of the total number of traditional food trucks. O’Brien calculates that 46 percent of 300 million Americans buy a snack or prepared meal each day, and about 170,000 of those purchases occur at food trucks, both gourmet and traditional. He further calculates that each of the 4,000 gourmet food truck owners serve an average of  50 people “each and every day. Rain or shine. Winter or summer. Portland or Chicago”. O’Brien concludes: “This adds up to a niche market segment that has great appeal within its niche.”
Bob O'Brien, "Food Truckinˈ Along", NPD Blog, December 13, 2012, © NPD
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