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“Grain-Free” May Be A Smarter Marketing Claim Than Paleo

March 18, 2016: 12:00 AM EST
A Whole Foods Market employee with the title of “forager” recently toured a natural food products expo in California, discussing items that form the avant garde of food trends. Among the innovations – e.g., full-fat foods, veggie-flavored yogurts, organic kefir, etc. – were foods that promised to be “grain-free,” a new term that may supplant “gluten-free” and “Paleo” on packages. Sampling a grain-free granola made from bananas, cashew butter and seeds, Elly Truesdell said the term was better marketing and just plain “smart,” now that Paleo is “losing some steam.”
Stephanie Strom, "From Kefir to ‘Cucamelons,’ Sampling the Next Wave of Natural Foods", The New York Times, March 18, 2016, © The New York Times Company
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