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Grocery Stores Are Setting Aside Space For Products That Appeal To Men

December 16, 2012: 12:00 AM EST
Among the new trends in retail grocery is the appearance of the “man aisle”: a section devoted to products that guys might want to buy. The phenomenon has its roots in two societal trends: more people are working at home, and more men are not working at all, and so do more of the shopping and cooking. So far, men who patronize these specially outfitted stores are likely to find stuff like charcoal and cans of Manwich. But eventually, supermarket guru Phil Lempert predicts, they’ll also find wellness foods like seeds, salmon, sardines, berries, mangoes, etc., that support prostate health. Another trend: increased use of smartphone apps will help men (and women) avoid foods that could increase the risk of allergies or diabetes, or may include harmful chemicals.
Lenore Skenazy, "I Hear America Shopping", Creators.com, December 16, 2012, © CREATORS.COM
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