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Growing Trend Toward “No Additives/Preservatives” Claims In Indian Food Industry

October 5, 2012: 12:00 AM EST
Label claims of “no additives/preservatives” have increased significantly in India, largely in response to consumer health concerns and government pressure on the food industry – both large multinational and local companies – to make cleaner and healthier products, according to market researcher Mintel. New Indian food and drink products carrying the claim rose from 14 percent in 2008 to 18 percent in 2011. So far in 2012, they account for 16 percent of the overall food and drink market. Just in the food category, new products carrying “no additive/preservatives” claims have increased from 14 percent to 17 percent. In the beverages category, new products carrying the claims have risen from 13 percent to 15 percent since 2009.
"India leads the way in no additives/preservatives claims in Asia Pacific food and drink NPD", Press release, Mintel, October 05, 2012, © Mintel
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