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Growth May Be Slowing, But Chocolate Candy Sales Are Still Sweet

April 2, 2015: 12:00 AM EST
Though the pace of growth in the U.S. chocolate candy market continues to slow year over year, the market still surged 24 percent between 2009 and 2014, and is now worth $21 billion, according to Mintel. New product launches worldwide increased 18 percent between 2013 and 2014, with Europe accounting for more than half. Eighty-five percent of American adults buy chocolate candy, but rising costs, competition from chocolate-flavored foods and drinks, and concerns about health are putting pressure on the sector. Nevertheless, Mintel predicts steady growth in chocolate confectionery through 2019, when the value will hit $25 billion.
"US Chocolate Market On Track To Hit $25 Billion In 2019; Lags Behind Europe In Product Innovation", News release, Mintel, April 02, 2015, © Mintel Group Ltd.
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