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Healthy Eating Trend In Quebec Sours Snack Cake Sales

June 14, 2012: 09:51 PM EST
The fitness trend has quietly overtaken the Canadian province of Quebec, and it’s proving to be an unhealthy development for at least one segment of the economy. Healthy eating is costing Montreal-based cheese and dairy giant Saputo Inc., owner of sweet snack cake bakery Vachon, a lot of money. The company took a fourth fiscal quarter write-down of $125 million, because of “stagnating growth in the market-wide snack-cake sales.” Francophones are turning away from snack cake favorites like Jos. Louis and May West, nudged by a government program that is encouraging healthy eating in public primary schools. It will ban junk food in hospitals and other healthcare facilities within a year.
Bertrand Marotte, "In the home of the Jos. Louis, market for sweet snacks turns sour", The Globe and Mail , June 14, 2012, © The Globe and Mail Inc
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