Healthy Growth In Demand For Wheat Protein Forecast Through 2022

The growing U.S. baking industry and an increasing consumer preference for meat substitutes are contributing to healthy demand for plant-based protein, especially wheat protein, according to a market research report. Despite concerns about gluten intolerance, the market is expected to grow at a CAGR of 4.8 percent to reach $2.58 billion in the next five years. Other factors driving demand for wheat protein include the nutritional benefits for lactose intolerant and health- and fitness-conscious consumers, and increasing applications of wheat protein in varied end-user industries such as pet food and cosmetics.