Healthy Growth Trends Expected For Syrups, Spreads In U.K.

The syrups and spreads market in the U.K. will grow 22.5 percent over the next four years, according to Canadean. Chocolate spreads will grow the most – 35 percent – through 2018. Honey comes in second (31.3 percent) and jam third (12 percent). Older consumers (55+) are driving growth in the syrups and spreads markets. In jams, jellies and preserves for instance, older consumers account for 37 percent of the market, compared to 12 percent for tweens and early teens. As to chocolate spreads, “an increasing number of older consumers are enjoying products such as Nutella, as they look to indulge in tasty treats more traditionally targeted at children,” according to Canadean.