"Healthy Snackers" Reveal Some Interesting Preferences

American consumers who prefer to eat healthy snacks look for good taste first of all, then low sugar and high protein, according to a study by market researcher Lab42. The survey also found that the vast majority of self-described healthy snackers – 86 percent – said snacks are important for losing or maintaining weight. Healthy snackers also said they are willing to pay a premium price for a healthy snack, especially “all natural” snacks (87 percent). Seventy percent said the word “organic” on a snack package meant the snack was healthy, while 64 percent felt the same about the words “all natural”.