Healthy Times For Energy And Nutrition Bar Sales – Report

The Rabobank Group’s food and agribusiness analysts report that the U.S. snack bar market has grown at twice the rate of other snack foods and nearly three times the rate of the overall packaged food sector over the past ten years. The bank expects strong continued growth in the category in the years ahead, powered by favorable consumption trends and expanded distribution channels. Snack bar makers have capitalized on consumer trends and evolving demographics, according to the bank, finding broad appeal among a large consumer base. Rabobank estimates that energy and nutrition bars account for more than one-third of sales, which grew at a nine percent CAGR between 2007 and 2012.