We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Heart, Gut, And Brain: Three Key Focus Areas For Functional Drink Makers

October 25, 2014: 12:00 AM EST
Manufacturers of functional drinks should pay attention to several key health concerns among young and old consumers, according to market researcher Canadean. A survey of all age groups found that 75 percent – including many aged 18 to 24 – were "very interested" or "interested" in beverages that promoted a healthy heart. Older consumers, especially women, expressed an interest in drinks that foster gut or digestive health, including those that boost fiber consumption. Brain health drinks were interesting to all ages, but for different reasons. Older consumers want to maintain healthy brain function; middle-age consumers want to prevent cognitive decline; and younger consumers want to boost mental development and sharpness.
"Heart, gut and brain health leading opportunities for functional drinks", Market report, Canadean, October 25, 2014, © Canadean Ltd.
Advice & Policy
Functional Foods
Trend Research & Commentary
North America
United States of America
Companies, Organizations
Market News
Products & Brands
Developed by Yuri Ingultsov Software Lab.