Heart, Gut, And Brain: Three Key Focus Areas For Functional Drink Makers

Manufacturers of functional drinks should pay attention to several key health concerns among young and old consumers, according to market researcher Canadean. A survey of all age groups found that 75 percent – including many aged 18 to 24 – were "very interested" or "interested" in beverages that promoted a healthy heart. Older consumers, especially women, expressed an interest in drinks that foster gut or digestive health, including those that boost fiber consumption. Brain health drinks were interesting to all ages, but for different reasons. Older consumers want to maintain healthy brain function; middle-age consumers want to prevent cognitive decline; and younger consumers want to boost mental development and sharpness.