Herbal Dietary Supplement Sales In U.S. Continue Strong

The value of the herbal dietary supplement market in the U.S. reached $6 billion for the first time in 2013, according to data published by the American Botanical Council. The 7.9 percent sales rise in 2013  was the tenth year in a row that sales increased. Mainstream market channel – including food, drug, and mass-market stores, plus club and convenience stores – increased 7.7 percent over 2012 sales. Sales in natural food stores did even better, rising 8.8 percent. The top-selling herbs of 2013 in the mainstream channel were horehound (throat drops), yohimbe (athletic performance and sexual enhancement), cranberry (urinary tract infections), black cohosh (menopause), and senna (laxative).