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Home Cooking Of Baby Food Is Major Challenge For U.K. Baby Food Industry

August 24, 2012: 12:00 AM EST
Research from industry analyst Mintel finds that the poor economy has pushed a lot of U.K. households to make their own baby food. This trend has not hurt the baby food industry generally: in the past five years, the market has experienced a 51 percent rise in value to £611 million in 2012, and there is greater choice of baby food products than ever before. By 2017, baby food and drink is forecast to increase in value by 15 percent to £703. Nevertheless, Mintel says 41 percent of parents home cook food for babies and toddlers and “home cooking is one of the biggest challenges facing the baby food market.”
" Baby Food is heating up in the kitchen in UK as four in ten parents make more home cooked food", Press release, Mintel, August 24, 2012, © Mintel
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