Hope For Food Companies Steering Through EU Health Claims Review Process

A study by British, Slovene, and Danish researchers has found that the process of navigating complex EU food regulations written to protect consumers from false or misleading health claims isn’t easy but it’s also not impossible. The researchers said food manufacturers with long-term strategies that focus on health in foor innovation “have an advantage” when arguing their claims applications. They also found that generally good communication at the national level has provided a body of useful information on the health claim review process, including what counts as proper evidence and how claims should be worded. [ Image credit: © Food Standards Agency  ]