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Hot Cereal Sales Are Hot In Germany

April 20, 2015: 12:00 AM EST
Hot cereals in Germany are experiencing a major uptick in consumption and market value, thanks to the search by younger Germans for healthier breakfast choices. According to Mintel, the share of hot cereals -- porridge, oatmeal and instant hot oat products -- in that country rose to 21 percent of total breakfast cereal launches. That’s up from just a three percent increase five years ago. Consumption of hot cereals in 2014 was 52,000 tons, compared to 40,000 tons in 2011. Retail market value in 2014 was €70 million, up €18 million from 2011. Hot cereal sales grew at a CAGR of 10 percent, from €52 million in 2011 to €70 million in 2014.
"Sales Of Hot Cereals In Germany Grows By 12,000 Tonnes In Three Years", Report, Mintel, April 20, 2015, © Mintel Group Ltd.
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