Hydrox Sandwich Cookies Are Now Clean Label

Leaf Brands announced a clean-label improvement in its sandwich cookie brand Hydrox. A competitor of Mondelez’s Oreo brand, Hydrox now contains no artificial colors or flavors, no trans-fats or high fructose corn sweeteners, and is 100 percent non-GMO.  The company said the clean-label decision has meant higher production costs, without any change in retail price, but will be worth it because it will lead to “increased sales and consumer loyalty in the multi-billion-dollar cookie market.” [Image Credit: © Leaf Brands ]